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Published: December 2025 | Author: Your Brand
Pinterest is not a social network; it is a discovery engine. Unlike Instagram, where content dies in 24 hours, a Pinterest Pin is an evergreen asset. In 2025, Pinterest uses advanced image recognition to "read" your photos and categorize them based on visual signals.
To rank, you must identify what users are typing into the search bar. Focus on:
Optimize these four areas to increase your "Smart Feed" visibility:
| Element | SEO Best Practice |
|---|---|
| Pin Title | Include primary keyword within the first 30 characters. |
| Pin Description | Natural language with 2-3 long-tail keywords and a CTA. |
| Pin Image | 2:3 aspect ratio with clear, readable text overlay. |
| Alt Text | Purely descriptive for accessibility and crawler understanding. |
SEO doesn't end on Pinterest. To maximize the value of your traffic, use the Hub-and-Spoke model:
The Strategy: One high-quality "Pillar" blog post (The Hub) should have 5-7 unique "Fresh Pins" (The Spokes) pointing to it. Each pin should target a slightly different keyword angle.
Ensure the landing page on your website contains clear internal links to other relevant articles. This keeps the Pinterest user on your site longer, improving your Google SEO metrics.
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